The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • UNIT
  • Clearcut Sound
  • Strange Beast
  • BOLD
  • Momoco
  • Madam
  • Framestore
  • Art & Graft
  • Ursus
  • Independent Films
  • Big Buoy
  • The Operators
  • FRIEND
  • Found Studio
  • Aardman Animations
  • Passion
  • Media Monks
  • Audio Network
  • Just So
  • Rumble
  • Mikros Image
  • Stink
  • Nucco Brain
  • Pretzel Films
  • Little Fish Films
  • GOLDSTEIN
  • Caviar Content
  • Partizan
  • Grand Visual
  • Forever Pictures
  • CherryCherry VFX
  • The Sweet Shop
  • DesignStudio
  • Not To Scale
  • O Positive
  • MindsEye
  • Artists & Engineers
  • The Distillery
  • The Dog's London
  • Angell Sound
  • Happy Means Content
  • Factory Studios
  • Another Film Company
  • Taylor James
  • MPC
  • Nice Shirt Films
  • Wave Studios
  • Locomotion
  • Missing Link Films
  • Vermillion Films
  • Salt.tv
  • Academy Films
  • Nice & Polite
  • Acne
  • NOMINT
  • My Accomplice
  • P For Production
  • HOI POLLOI
  • RSA Films
  • Outsider
  • Studio AKA
  • Jungle Studios
  • Habana Creative
  • Hotspur and Argyle
  • Freefolk
  • Dingo Bill Productions
  • A-MNEMONIC Music Productions
  • Blink
  • Absolute Post
  • Skunk
  • Hungry Man
  • Burning Reel
  • Studio Private
  • Soft Target
  • Mummu
  • Burger
  • The Assembly Rooms
  • SIREN
  • Crossfire Productions
  • Matter
  • Picasso Pictures
  • Electric Theatre Collective
  • Envy
  • Finger Music
  • Gorgeous
  • Familia
  • Chrome Productions
  • PI Film Network
  • Cloud City Films
  • SUGAR FREE TV
  • Helen Langridge Associates (HLA)
  • Little Dot Studios
  • Okay Studio
  • Nice Biscuits
  • Across the Pond
  • HANraHAN
  • 76 Ltd
  • Neon Pictures
  • Bare Films
  • Cut + Run
  • CANADA London
  • Rankin Films
  • B-Reel Films
  • Webber Represents
  • Joyrider
  • Park Pictures
  • Tomboy Films
  • Fat Lemon
  • Jogger Studios
  • 2AM Films
  • Animated Storyboards
  • Firecracker
  • Blonde
  • Casual Films
  • AUTOBAHN
  • MESHES
  • Squire
  • Feed Me Light
  • Imagination
  • Gotgotneed
  • Evoke Films
  • Grand Central Recording Studio
  • Salt Film
  • Mario Testino+
  • Rogue
  • Furlined
  • Riff Raff Films
  • Noise Films
  • Seven Productions
  • We Folk
  • Armoury
  • Motion Picture House
  • Steam Media
  • UNIT 9
  • Greek Street Studios
  • MTP
  • Sparklebop
  • Park Village
  • Beautiful Productions
  • Bootleg Films
  • Serious Pictures
  • Studio Yes
  • Blue Zoo
  • Mad Cow Films
  • Short Films
  • Creative Blood
  • Agile Films
  • Radical Media
  • Lucky Strike Productions
  • Making Pictures
  • Scramble
  • Wanda
  • Soho Square Studios
  • THE LINE
  • NTSH London
  • Jelly
  • Coffee&TV
  • The Quarry
  • Quiet Storm
  • Knucklehead
  • Cherry Films
  • MJZ
  • HunkyDory
  • Nexus Interactive Arts
  • Smoke & Mirrors
  • Itdrewitself
  • Bigballs Films
  • Chief Productions
  • Upstart Films
  • 3angrymen
  • Weilands
  • Annex Films
  • Soviet Science
  • London Alley
  • Bang
  • Loki
  • Intro
  • Mcasso Music Production
  • Glassworks
  • Smith and Jones Films
  • Ground Control
  • BMG Production Music
  • You Are Here
  • Marshall Street Editors
  • Iconoclast
  • Metropolis Films
  • Final Cut
  • Eclectic Sounds
  • Leland Music
  • Furious Music
  • Massive Music
  • Thomas Thomas Films
  • ITN Productions
  • Happy Finish
  • White Noise
  • Dark Energy Films
  • Bullion
  • Somesuch
  • Pulse Films
  • 1stAveMachine London
  • Work
  • Trim Editing
  • Good Film Company
  • Moxie Pictures
  • The Mill
  • Smuggler
  • Strangelove
  • 750mph
  • Rattling Stick
  • Great Guns
  • LS Productions
  • Royle Productions
  • Nexus
  • Prettybird
  • Sonny London
  • AND Production
  • Believe Media
  • Whitehouse Post
  • Itch Film
  • The Wagon
  • Birdbox Studio
  • Tenthree Editing
  • Love
  • Black Label Productions
  • nineteentwenty
  • Don Productions
  • Red Knuckles
  • Archer's Mark
  • Odelay Films
  • Klein & Sons
  • Raised By Wolves
  • Stitch Editing
  • Rushes
  • Biscuit Filmworks
  • Fresh Film Productions
  • Speade
  • Pebble Studios
  • Stripey Horse
  • De Wolfe Music
LATEST NEWS
16TH MARCH

David Reviews & APA Craftworks | 22nd March, 2.30pm at LSE

Join The APA & David Reviews for the next CraftWorks on 22nd March at LSE from 2.30pm - 4.30pm. The event will be compered by David Reviews editor Jason Stone, with a drinks reception after. In store for this session:

THE CRAFT PANEL - THIS GIRL STILL CAN

Sport England and FCB Inferno join Somesuch's Kim Gehrig to talk about the second instalment in the campaign that aims to get women thinking about health and exercise.

THE CROSSOVER CLUB

SKUNK's Jim Hosking will talk about his cult hit 'The Greasy Strangler' and his next feature 'An Evening with Beverly Luff Linn'.

CHARLES MUZARD

76's latest signing will be showcasing his comedy short P-00.

HOMESPUN YARNS

Stitch Editing will be announcing the theme for this year's Homespun Yarns short film competition as we take a look at last year's winner in the company of its director Thomas Ralph.

INTRODUCING... DANNY CAPOZZI

We'll be chatting to Aardman's Danny Capozzi about a fun short film he made recently and showing it in full.

THE REUNION

Former Guardian editor Alan Rusbridger, director Ringan Ledwidge and producer Davud Karbassioun will talk about the 'Three Little Pigs' film they made for the newspaper in 2012.

The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.
Date: Wednesday, 22nd March.
Time: 2.30 - 4.30.
Tickets are £20+VAT.

14TH MARCH

Philipp Schuster joins AWE panel | Tues 21st March @ 14:00

Philipp Schuster, Business Partner for Global Procurement Marketing for Agencies at Bayer, will be joining the panel on the IPA Stage on Tuesday 21st March at 14:00 to disuss 'What Advertisers Should Know About Agency In House Production Units'. 

Along with Dominic Mills from Mediatel, Tina Fegent - Marketing Procurement Consultant, Claire Randall of Clarie Randall Consulting and APA's own Steve Davies, Schuster shall be joining the discussion on the pros and cons clients should be aware of when considering working with an in house production unit. 

If you haven't booked your pass yet, don't forget to use code 'APA30OFF!' for 30% off your pass price. 

10TH MARCH

The APA VR Experience | AWE 21st - 23rd March 2017

As part of Advertising Week Europe 2017, APA will be hosting a station of VR experiences from some of our most ingenuitive members. 

If you're at AWE 2017, being held at Picturehouse Central in Piccadilly again this year, stop by and have a go at one of the expereince on offer. 

If you are planning on attending AWE but haven't got your pass yet, use code 'APA30OFF!' to get 30% off the cost of your pass. 

 

7TH MARCH

The APA at AWE | 21st-23rd March 2017

Tuesday 21st March 14:00

IPA Centenary Stage

What Advertisers Should Know About Agency In-House Production Units

Advertising agencies use independent production, post and editing companies to produce their commercials in order to get the best talent, work and price for their clients. Except sometimes they don't, as they shore up profits by deciding to persuade advertisers to let them do the work themselves. Clients need to know the pros and cons of this route, in terms of quality and value, to make an informed decision. Why would a monopoly agency supplier beat the market where there is a surfeit of talent and price competition?

This session will be revelatory for brands seeking the most effective advertising at the best price. Agencies, whose own margins are under threat, are responding by trying to seek to keep work in the building or group.

Agencies may talk to clients about synergies, when selling in house production capabilities- the making of commercials and content inside the agency- but why would that ever provide better value than the open market for production, which is over supplied with talent?

 21st-23rd March

Picturehouse Central Mezzanine

APA will also be hosting an Interactive Station through out the week at Picturehouse Central, where member companies will be showcasing the newest work being made in their studios, by the top talent in VR and AR.

Thanks to our friends at Advertising Week Europe we can share the discount code 'APA30OFF!'  with you, that will give you 30% off your pass purchase. 

 

6TH MARCH

Congratulations to the IPA on its centenary

 

The IPA is celebrating its centenary this year. The centre piece of its celebration is a series of events from Thursday (9th) to Sunday (12th) this week, most of which are at The Old Truman Brewery,  E1.

Events include: 

Pop goes the Ad break –  Thursday 9th March, 7.30pm - 9.30pm.

Sir Alan Parker interviewed by Sam Delaney with a screening of Bugsy Malone to follow. Sunday 12th March, 6.30pm - 8.30pm.

They are free for APA members if you put in the code “APA” when booking tickets.

2ND MARCH

AdWeek Europe | 20th - 24th March | Offer for APA Members

AdWeek Europe is back at Picturehouse Central from Monday 20th - Friday 24th March 2017. AdWeek is a great opportunity for APA members to gain new perspectives on issues and trends in the wider industry and also a chance to interact with media agencies, clients & brands. We are supporters of the event and are represented on the Adweek Europe Board.

As sponsors, we are able to give a limited number of Delegate Passes for the week to members. If you would like to reserve one, please email kati@a-p-a.net
NB: Due limited number of passes, we unfortunately have to restrict reservations to 1 per company. Please note demand is likely to exceed supply and we would ask that anyone requesting a ticket attends a minimum of five sessions, to ensure APA members get maximum benefit for our sponsorship.

Alongside our own events, below are some suggestions for others that are taking place throughout the week that may also be of interest for APA members. 

 

 

 

27TH FEBRUARY

APA Invites WPP, Omnicom & Publicis to Commit to Open Market Bidding Only

In a new piece entitled “More Countries Join Call for Stricter Production Rules” in Campaign, the latest news on the in house agency issues is reported- that producers in the US, France and Germany have all called for agencies to either undertake production work themselves or bid independent companies to do it but not to bid themselves against independent production companies because of the inherent unfairness of the agency being both competitor for the work and judge of who gets the work.

In the piece the APA invites WPP, Omnicom and Publlicis declare that they won't bid independent production companies against their own in house units.

27TH FEBRUARY

French Independent Commercial Producers' Volatile Indignation

French production companies have signed an open letter entitled “Unfair practice among France’s advertising agencies” as part of a worldwide rebellion by production companies against being bid against in-house agency production units because of the inherent unfairness of the agency both being a bidder and the judge of the winning bid (as set out in the APA member’s open letter, which appeared in Campaign).

See a full translation of the Stratégies article HERE & The Le Figaro article (French) HERE & click the Stratégies image below to read the original article, "Le coup de gueule des producteurs Indepéndants".

Liberté, égalité, fraternité!

 

23RD FEBRUARY

APA marketing UK production in Seoul this week

The APA are in Seoul this week, promoting APA members to Korean agencies. 

Korea is the world's seventh biggest advertising market, with great agencies  and home to great brands like Samsung, Hyundai, LG and Kia. 

We had a great reception from agencies, genuinely interested in working with APA members. They already know and admire UK work, so our focus is on how we overcome any obstacles to working with us. 

There will be follow up and information for all APA members interested in working with Korea- the only major advertising market in which APA members aren't already working with extensively - something we are confident will now change.

 Pictured: The APA presentation at Cheil HQ in Seoul