The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • FRIEND
  • Another Film Company
  • Just So
  • Evoke Films
  • Nice Biscuits
  • Mikros Image
  • Strange Beast
  • Locomotion
  • Chrome Productions
  • The Dog's London
  • Smoke & Mirrors
  • Art & Graft
  • Clearcut Sound
  • HANraHAN
  • Imagination
  • Media Monks
  • Nice & Polite
  • Passion
  • RSA Films
  • Aardman Animations
  • AUTOBAHN
  • Nucco Brain
  • Pretzel Films
  • Mummu
  • Factory Studios
  • Outsider
  • Academy Films
  • MPC
  • Neon Pictures
  • Madam
  • UNIT 9
  • Rumble
  • Framestore
  • Chief Productions
  • Forever Pictures
  • Agile Films
  • Big Buoy
  • Squire
  • Don Productions
  • The Operators
  • Trim Editing
  • Helen Langridge Associates (HLA)
  • A-MNEMONIC Music Productions
  • Okay Studio
  • Artists & Engineers
  • Not To Scale
  • Happy Means Content
  • Angell Sound
  • Odelay Films
  • Freefolk
  • Matter
  • Soho Square Studios
  • London Sessions
  • Work
  • The Sweet Shop
  • CANADA London
  • Taylor James
  • NOMINT
  • Partizan
  • Silverfish
  • Absolute Post
  • Caviar Content
  • Jungle Studios
  • Grand Visual
  • Seven Productions
  • Stitch Editing
  • B-Reel Films
  • Stink
  • Across the Pond
  • Soviet Science
  • GOLDSTEIN
  • Leland Music
  • MESHES
  • Burning Reel
  • Upstart Films
  • Feed Me Light
  • SUGAR FREE TV
  • HOI POLLOI
  • Blonde
  • The Distillery
  • Hungry Man
  • UNIT
  • The Mill
  • Burger
  • NTSH London
  • Envy
  • Fat Lemon
  • Eclectic Sounds
  • Nice Shirt Films
  • MindsEye
  • Coffee&TV
  • Gotgotneed
  • Metropolis Films
  • Speade
  • AND Production
  • Blink
  • SIREN
  • Hotspur and Argyle
  • Archer's Mark
  • Crossfire Productions
  • BOLD
  • Little Fish Films
  • Pulse Films
  • Mad Cow Films
  • Little Dot Studios
  • Blac Ionica
  • Jelly
  • Loki
  • Independent Films
  • Nexus Interactive Arts
  • Raised By Wolves
  • Picasso Pictures
  • O Positive
  • Park Pictures
  • Intro
  • Itch Film
  • LS Productions
  • Joyrider
  • Wanda
  • Bang
  • Animated Storyboards
  • 1stAveMachine London
  • Studio Yes
  • Wave Studios
  • Habana Creative
  • De Wolfe Music
  • Glassworks
  • Audio Network
  • Electric Theatre Collective
  • Klein & Sons
  • 76 Ltd
  • Firecracker
  • Bare Films
  • Dingo Bill Productions
  • Soft Target
  • Creative Blood
  • Final Cut
  • Rogue
  • CherryCherry VFX
  • Found Studio
  • Great Guns
  • Steam Media
  • Missing Link Films
  • Bigballs Films
  • Biscuit Filmworks
  • Grand Central Recording Studio
  • Momoco
  • THE LINE
  • London Alley
  • Jogger Studios
  • Noise Films
  • Rushes
  • DesignStudio
  • Nexus
  • Furious Music
  • Lucky Strike Productions
  • HunkyDory
  • Ursus
  • Cloud City Films
  • Salt Film
  • Red Knuckles
  • Sonny London
  • Quiet Storm
  • Serious Pictures
  • Blue Zoo
  • 3angrymen
  • Studio AKA
  • Royle Productions
  • Webber Represents
  • Stripey Horse
  • Casual Films
  • Mcasso Music Production
  • Weilands
  • Ground Control
  • Bullion
  • Iconoclast
  • Annex Films
  • Finger Music
  • Acne
  • Somesuch
  • Rankin Films
  • Familia
  • You Are Here
  • MTP
  • 2AM Films
  • Salt.tv
  • Itdrewitself
  • Motion Picture House
  • White Noise
  • Vermillion Films
  • My Accomplice
  • Smuggler
  • Riff Raff Films
  • Skunk
  • Cut + Run
  • 750mph
  • Pebble Studios
  • Armoury
  • Cherry Films
  • Birdbox Studio
  • Making Pictures
  • The Assembly Rooms
  • Fresh Film Productions
  • Greek Street Studios
  • We Folk
  • Dark Energy Films
  • Whitehouse Post
  • Smith and Jones Films
  • Park Village
  • Bootleg Films
  • ITN Productions
  • Beautiful Productions
  • Prettybird
  • The Quarry
  • Mario Testino+
  • PI Film Network
  • Moxie Pictures
  • Happy Finish
  • Rattling Stick
  • Radical Media
  • Scramble
  • Love
  • P For Production
  • Furlined
  • Gorgeous
  • Sparklebop
  • Knucklehead
  • Good Film Company
  • Thomas Thomas Films
  • Marshall Street Editors
  • Believe Media
  • Black Label Productions
  • nineteentwenty
  • Studio Private
  • MJZ
  • Tomboy Films
  • Massive Music
  • Short Films
  • Strangelove
  • Tenthree Editing
  • The Wagon
LATEST NEWS
27TH FEBRUARY

APA Invites WPP, Omnicom & Publicis to Commit to Open Market Bidding Only

In a new piece entitled “More Countries Join Call for Stricter Production Rules” in Campaign, the latest news on the in house agency issues is reported- that producers in the US, France and Germany have all called for agencies to either undertake production work themselves or bid independent companies to do it but not to bid themselves against independent production companies because of the inherent unfairness of the agency being both competitor for the work and judge of who gets the work.

In the piece the APA invites WPP, Omnicom and Publlicis declare that they won't bid independent production companies against their own in house units.

27TH FEBRUARY

French Independent Commercial Producers' Volatile Indignation

French production companies have signed an open letter entitled “Unfair practice among France’s advertising agencies” as part of a worldwide rebellion by production companies against being bid against in-house agency production units because of the inherent unfairness of the agency both being a bidder and the judge of the winning bid (as set out in the APA member’s open letter, which appeared in Campaign).

See a full translation of the Stratégies article HERE & The Le Figaro article (French) HERE & click the Stratégies image below to read the original article, "Le coup de gueule des producteurs Indepéndants".

Liberté, égalité, fraternité!

 

23RD FEBRUARY

APA marketing UK production in Seoul this week

The APA are in Seoul this week, promoting APA members to Korean agencies. 

Korea is the world's seventh biggest advertising market, with great agencies  and home to great brands like Samsung, Hyundai, LG and Kia. 

We had a great reception from agencies, genuinely interested in working with APA members. They already know and admire UK work, so our focus is on how we overcome any obstacles to working with us. 

There will be follow up and information for all APA members interested in working with Korea- the only major advertising market in which APA members aren't already working with extensively - something we are confident will now change.

 Pictured: The APA presentation at Cheil HQ in Seoul

17TH FEBRUARY

Stephen Woodford, Chief Executive of the Advertising Association visits the APA Masterclass

Stephen Woodford the new chief exec of the AA visited the APA Masterclass budgeting day today at Soho parish School. The budgeting day sees the 110 students work through a production budget with 25 tutors. It concludes at great week at the APA Production masterclass - only the exam to come! Good luck to all our students. 

 

 

 

Pictured: Stephen Woodford, Chief Exec of AA & Andrew Levene, Head of Production at Stink & one of the lead tutors.

14TH FEBRUARY

APA Masterclass 2017 Underway

Our 16th annual production Masterclass is now underway. This year, we have 105 students and 75 tutors. The course started on Monday 13th February and over the course of an intense week, the students will hear from advertising industry luminaries on direction, production, contracts and copyright, as well as learning about lights and cameras in an interactive session at Arri and visiting post and editing companies.

The course aims to add to the students key on-the-job training by providing different perspectives and core skills in the many areas that form the knowledge base of a commercials producer.

 

14TH FEBRUARY

Craftworks | 27th February - Don't forget to get your tickets!

Click here to get your tickets to CraftWorks on the 27th February 2017 at the LSE Student Union building in Lincolns Inn Fields at 14:30. Tickets are £20.00 +VAT each. 

THE CRAFT PANEL - BUPA'S DANCING LADY

We're joined by some of the people who made the outstanding new commercial for BUPA including actor Suzann McLean.

THE CROSSOVER CLUB
We talk to 2AM's Dan Gordon about his stunning film about the Hillsborough disaster and his latest documentary about George Best.

THE WAYBACK
Find out how a collection of advertising industry people are hoping to use Virtual Reality to help those suffering from Dementia and Alzheimer's Disease.

THE REUNION
This month's reunion will look at the 2009 ad for Radio 1 that never was. Everyone agreed that Sam Brown delivered a stunning film so why was it never broadcast?

 

6TH FEBRUARY

Production Companies in Europe and the US Make Stand Against Agency Bids

Production companies in the US and throughout Europe continue to announce that they don’t wish to bid against in house agency production units. Members of the AICP and of European associations, including the APA will be informing agencies in their bid letters that they are submitting their bids on the basis that they are in a free and transparent competition against other production companies and not competing with any agency (or network) in house agency.

6TH FEBRUARY

APA Members Won't Bid Against Agency In-house Production

85 APA members wrote to Campaign to explain why they won’t bid against agency in-house production companies. They explained their reasons for taking that step as follows:

"A production company’s creative ideas and methodology are in its treatment and budget. It is impossible for an agency receiving those to un-know them when working on their own bid.

Further, it will have the details of the amount that each production company has bid and can tailor its bid to undercut them – it can’t be seriously suggested that an agency that wants its in-house production company to do the work is going to bid more than the independent bids it has seen.

So, even with the best of intentions, the process will be rigged against us and we don’t want to be part of it. We genuinely don’t believe it is in the interests of agencies either – a fair open and transparent process is what advertisers want – and any system that isn’t risks dragging the industry into the murky waters that have brought about the US Justice Department’s investigation into bid rigging – which would be illegal in the UK too of course."

You can read the letter and see the list of signatories here.

6TH FEBRUARY

CIPS Condemn Agencies Operating as 'Judge and Jury' on In-house Bidding

The Chartered Institute of Procurement and Supply (“CIPS”) represent client procurement. They have offered their opinion on agencies bidding independent production companies against themselves.

They say it is wrong and against the principles of open and honest competition, stating: "The agency cannot put itself into a position where it operates as both judge and jury…this is unacceptable business practice and inconsistent with our code of conduct."