The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Crossfire Productions
  • The Operators
  • Smoke & Mirrors
  • Dingo Bill Productions
  • Stink
  • Framestore
  • Gotgotneed
  • UNIT
  • Factory Studios
  • Pretzel Films
  • Sonny London
  • London Sessions
  • Media Monks
  • CherryCherry VFX
  • Aardman Animations
  • Madam
  • FRIEND
  • Hungry Man
  • MPC
  • Seven Productions
  • Grand Central Recording Studio
  • Another Film Company
  • Mikros Image
  • Fat Lemon
  • Artists & Engineers
  • Rushes
  • Picasso Pictures
  • Passion
  • GOLDSTEIN
  • MESHES
  • Beautiful Productions
  • Just So
  • The Sweet Shop
  • Archer's Mark
  • P For Production
  • Neon Pictures
  • Bang
  • Animated Storyboards
  • Angell Sound
  • Nucco Brain
  • Coffee&TV
  • Glassworks
  • UNIT 9
  • MindsEye
  • Firecracker
  • Across the Pond
  • Taylor James
  • Thomas Thomas Films
  • Evoke Films
  • Academy Films
  • Grand Visual
  • Blink
  • LS Productions
  • Partizan
  • BOLD
  • The Distillery
  • Rumble
  • Outsider
  • RSA Films
  • Happy Means Content
  • Locomotion
  • Not To Scale
  • Bare Films
  • Mummu
  • Tenthree Editing
  • PI Film Network
  • Blue Zoo
  • Nice Shirt Films
  • Momoco
  • Nice & Polite
  • Blonde
  • Strange Beast
  • Burning Reel
  • Imagination
  • Clearcut Sound
  • Independent Films
  • Salt.tv
  • A-MNEMONIC Music Productions
  • Silverfish
  • Eclectic Sounds
  • The Quarry
  • Absolute Post
  • Final Cut
  • NOMINT
  • HOI POLLOI
  • Little Fish Films
  • Itch Film
  • Art & Graft
  • Good Egg HQ
  • Park Pictures
  • Rattling Stick
  • Raised By Wolves
  • Steam Media
  • MJZ
  • B-Reel Films
  • O Positive
  • Intro
  • Motion Picture House
  • 76 Ltd
  • Okay Studio
  • SUGAR FREE TV
  • Webber Represents
  • HANraHAN
  • Armoury
  • Bigballs Films
  • Joyrider
  • Helen Langridge Associates (HLA)
  • Happy Finish
  • The Dog's London
  • Freefolk
  • Annex Films
  • Quiet Storm
  • Birdbox Studio
  • Matter
  • Ursus
  • Tomboy Films
  • Jungle Studios
  • Caviar Content
  • London Alley
  • 1stAveMachine London
  • Soft Target
  • Agile Films
  • Wave Studios
  • SIREN
  • Work
  • Black Label Productions
  • Wanda
  • Massive Music
  • Whitehouse Post
  • Strangelove
  • Soho Square Studios
  • Burger
  • Envy
  • Habana Creative
  • Smuggler
  • Rankin Films
  • Metropolis Films
  • Somesuch
  • Gorgeous
  • 3angrymen
  • Park Village
  • Scramble
  • Studio Private
  • MTP
  • Acne
  • White Noise
  • Blac Ionica
  • Vermillion Films
  • Love
  • Rogue
  • Found Studio
  • Soviet Science
  • Nice Biscuits
  • Ground Control
  • Mcasso Music Production
  • Hotspur and Argyle
  • Finger Music
  • Moxie Pictures
  • Mad Cow Films
  • Dark Energy Films
  • Prettybird
  • Forever Pictures
  • Chrome Productions
  • Stitch Editing
  • De Wolfe Music
  • Klein & Sons
  • Nexus
  • Sneezing Tree Films
  • Skunk
  • Bullion
  • Familia
  • Feed Me Light
  • Little Dot Studios
  • Short Films
  • DesignStudio
  • Don Productions
  • Radical Media
  • NTSH London
  • Weilands
  • Good Film Company
  • Big Buoy
  • Stripey Horse
  • We Folk
  • CANADA London
  • Sparklebop
  • Upstart Films
  • Great Guns
  • Jelly
  • Studio AKA
  • Creative Blood
  • Noise Films
  • Chief Productions
  • Believe Media
  • Odelay Films
  • Making Pictures
  • The Assembly Rooms
  • Furlined
  • Leland Music
  • Jogger Studios
  • Studio Yes
  • THE LINE
  • nineteentwenty
  • Riff Raff Films
  • Cut + Run
  • HunkyDory
  • Casual Films
  • Pulse Films
  • Biscuit Filmworks
  • 750mph
  • My Accomplice
  • Audio Network
  • Lucky Strike Productions
  • Cherry Films
  • Serious Pictures
  • Marshall Street Editors
  • Salt Film
  • Missing Link Films
  • Mario Testino+
  • The Wagon
  • Electric Theatre Collective
  • Smith and Jones Films
  • Pebble Studios
  • Red Knuckles
  • Royle Productions
  • Itdrewitself
  • Furious Music
  • Iconoclast
  • AUTOBAHN
  • The Mill
  • Loki
  • 2AM Films
  • Bootleg Films
  • Fresh Film Productions
  • You Are Here
  • Knucklehead
  • Cloud City Films
  • Trim Editing
  • AND Production
  • Speade
  • Nexus Interactive Arts
  • Squire
  • Greek Street Studios
LATEST NEWS
19TH JANUARY

Production Companies Hit Out at IPA in Escalating Row - Campaign Today

Campaign explains today why an agency should never bid independent production companies when it is contemplating bidding its in house production department.

It does so by reporting the content of a letter to Campaign from 15 APA member companies.
As the article explains:

""The IPA has advised agencies to ‘ensure it does not use any information disclosed to it by a production company to enhance its own bid’. That is impossible to achieve in practice. A production company’s creative ideas and methodology are in its treatment and budget. It is impossible for an agency receiving those to un-know them when working on their own bid.

"It can’t be seriously suggested that an agency that wants its in-house production company to do the work is going to bid more than the independent bids it has seen.

"Even with the best of intentions, the process will be rigged against us and we don’t want to be part of it."

Read the full aricle here.

The strength of feeling on this issue was demonstrated by yesterdays APA members meeting, which saw 140 APA members attend our meeting on the issue at the Court House Hotel.

 

 

 

 

5TH JANUARY

Full APA Members Meeting | 18th Jan, 9am, Courthouse Hotel

You are invited to an APA Members meeting at 9.30am on Wednesday 18th January 2017 at the Courthouse Hotel, 19 - 21 Great Marlborough St, Soho, London W1F 7HL.

Tea and coffee will be available from 9am.

The purpose of the meeting is to bring you up to date with our plans for 2017 and how you can be part of them and to update you on key issues.

We look forward to seeing you on the 18th.

 
3RD JANUARY

Happy New Year and welcome back!

We're planning more events than ever this year and these are the key events for your diary- Masterclass, Future of Advertising, our events in Cannes, and the APA Show- to which we shall be adding updates throughout the year.

 

 

19TH DECEMBER

US Investigation into Ad Agencies gathers pace!

Further to our recent post attaching the Wall Street Journal report into the US Justice Department into in house agency production, the investigation is gathering pace:

Article: Why The Investigation Into In House Agencies Is A Big Deal

As you can see, the Publicis Groupe received a subpoena on 14th Dec.

Given, as the article explains, the track record of the prosecutor, whose previous investigation into some agencies practices in print production led to convictions and, in some instances, to prison sentences, this is a very big deal.

Our view remains that bidding independent production and post against an in house production co/facility is wrong- it’s inherently flawed.

Many agencies in the UK share that view but some do not, or have not to date.

The IPA have indicated that will be issuing guidelines to their members. We hope they will simply say “don’t invite  independent production and post production companies to bid where you (as an agency) intend,or contemplate you might, do the work yourself.” 

We will circulate the guidelines when the IPA have finalised them.

7TH DECEMBER

Wall Street Journal Report | Agencies Investigated By Justice Department

 http://www.wsj.com/articles/justice-department-investigates-rigging-of-contracts-in-advertising-industry-1481046420.

As you can see from The Wall Street Journal Report above, the US Justice Department are investigating advertising agencies as to whether the bidding process for production and post production is rigged. The concern of the Justice Department is that agencies are soliciting higher bids from independent production companies and post production companies, to justifying awarding work to their in house units.

As you know, we have advocated not bidding against in house production and post production- and asking up front if in house is bidding. Some agencies in the UK are clear that they won’t ask independent production and post production companies to bid against them because they consider such practices unfair. Some do seek bids from independent production and post production companies though.

The bid from an independent company wastes that company's time and resources and gives credibility to the in house bid and price. An inflated bid does not have to be sought- it could be more subtle than that, with the independent company simply given less information as to the client’s budget, so it naturally comes in at a higher price than the in house bid or the in house bid can be changed in the light of the independent bids.

Ultimately, it is up to clients how they spend their money but the message we take to them is that if they are advised by their agency to use their in house production company or other facilities, they should question why that will be better for them than accessing the hugely competitive open market, generating great competition on expertise and price- which in our view will always deliver the best value because that is how a competitive market operates.

6TH DECEMBER

APA Christmas Party | Photos online!

Last night over 400 people joined us on the roof of The ACE Hotel to kick start the festive season at our Christmas Party! Thanks to all those who came and to Clara & the team at The Location Guide for all their help.

Photos are now online HERE.

 

 

1ST DECEMBER

The APA at FOCUS | 6th & 7th Dec, Business Design Centre Islington

FOCUS is returning on 6th/7th Dec at the Business Design Centre in Islington. This year, with an all new format including 30+ FREE sessions, workshops and discussions from over 90 contributors, there are lots of reasons to register and get inspired.

 

SUSTAINABILITY: HOW DO WE INCREASE COLLABORATION ACROSS THE CREATIVE SCREEN INDUSTRIES?  Tues 6th Dec, 2pm-3pm.

AdGreen's relatively young movement will be in the spotlight along with similar initiatives in related sectors: BAFTA's Albert and Greenshoot. They'll also be joined by Amy Lemisch, the Executive Director of the California Film Commission, and moderated by Dr Laurence Sargent of Sargent-Disc, which has recently launched its digital production office tools, enabling more people to work paperlessly on their production.
Those participating in the session are looking at how to collaborate on a cross-industry policy, and adopt a joined-up approach to sustainability within production, both behind the scenes and encouraging green behaviour on-screen.

 

THE PHENOMENON OF THE CHRISTMAS COMMERCIAL - Tues 6th Dec, 2pm - 3pm

The Christmas commercial has become more creative and ambitious. Every year the stakes get higher. Getting it right has become the holy grail of British advertising and getting it wrong can be a disaster. In this session a panel, led by Editor of The Beak Street Bugle Alex Reeves, will discuss the dos and don’ts of the Christmas commercial.

Speakers:


James Rouse – Director, Outsider


James Studholme – Managing Director, Blink


Panos Louca – Producer, adam&eveDDB


Chaka Sobhani – CCO, Leo Burnett

 

CRAFTWORKS – A POSITIVE CURATION OF CREATIVITY - Wed 7th Dec, 2pm - 4pm

The APA & David Reviews will bring you an afternoon filled with talks on creativity, by those who have played a part in producing some of the most memorable ads in the industry. Editor, Jason Stone will present this two hour session, delving into the relationships and approaches to work that have led to such advertising successes.

Speakers include GiffGaff's Tom Rainsford & Abi Pearl, EP of Riff Raff, Matt Fone, Kate Taylor from Skunk talking about her latest roster addition, Ehsan B; Lee Pavey of Electric Theatre Collective talking us through some of the 'extra curricular' projects his team are undertaking and the team behind the 2008 Cadbury Gorilla will be reunited!

 

Read their Useful Guide for Commercial Folks HERE. All talks are completely free and filled with inspiration and creativity aimed at making your international shoots more cost effective and exciting.