Japan was a useful learning exercise and drawing from that we decided to organise the delegation to Shanghai very differently. Instead of visiting agencies and giving them presentations, we would do all the presentations in one venue, enabling us to develop a really coherent programme. Based on the experiences in Tokyo, and the preliminary visits of APA CEO Steve Davies to Shanghai, we created a programme which would address issues that Chinese agencies and production companies were likely to have. We also chose to invite Chinese agencies and production companies to present, helping us to learn from them, and making sure it was their event too.
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